Channel Lean PR Vertical 
ConversionXL
NOVEMBER 10, 2021
Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best.
Steve Blank
APRIL 9, 2009
Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. The same was true for PR. Two paragraphs, Five bullets. It didn’t take more.
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Steve Blank
APRIL 2, 2009
Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. press and use it to generate end user demand and then drive that demand into our sales channel. Theoretically, that’s why I hired them. You don’t delegate life and death.
Steve Blank
APRIL 30, 2009
SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Or blame my MarCom department who approved it. Worry about the sales results. What did we learn?
Steve Blank
MAY 22, 2009
While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. You are correct all channels, web or otherwise, need to generate awareness and leads.
justinmares.com
OCTOBER 8, 2012
Apply lean startup principles to getting traction. The Lean Startup movement advocates running small experiments to determine what your customers want in a product. Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels. startupcto
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. After that there’s a discussion of how the product will reach the customer and the potential distribution channel. Marketing is at its peak.
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