Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. You are correct all channels, web or otherwise, need to generate awareness and leads.

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Austin Startup

SEPTEMBER 19, 2017

In other cases, they may come from your channel partners or elsewhere. This is useful for a number of reasons, the most obvious of which is to help you navigate the right channels in your vertical and open doors to potential customers. The more disruptive an idea, the harder it is the evaluate at an early stage.

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The Next Web

NOVEMBER 13, 2013

Using “guest posting” techniques has its place in the marketing mix, of course, as does simply using more PR orientated outreach to gain your brand, your start-up or your products coverage. Hyper targeting appropriately. Entrepreneur Insider Analysis and Opinion How-To''s'

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ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

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mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Then research which journalists at that publication cover the vertical in which your startup or its news would fall. Subscribe to the Business channel.

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justinmares.com

OCTOBER 8, 2012

Think of several traction verticals that could potentially work for you, and come up with cheap ways to test them as acquisition channels. For example, if you think PR could be a strong traction vertical for your mobile app, spend a week pitching media outlets and see what kind of user adoption/traffic come about as a result.

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Hearpreneur

AUGUST 2, 2016

Most companies would agree that they would prefer to focus marketing efforts on acquiring investors who have explicitly expressed an interest in being involved in crowdfunding and in specific verticals, both as a user on a platform matching them with opportunities, and directly with issuers.

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Cracking the Code

DECEMBER 2, 2006

The time they spend with customers is usually limited to transactional core products sales, generating lower margins – The resource allocation is not always matching the opportunity (geography, customer segment, vertical.) – The rules of engagement for technical resources (solution or product specialists) are not clear.

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Software Review Technical Review Europe Software 48

Steve Blank

AUGUST 27, 2009

After that there’s a discussion of how the product will reach the customer and the potential distribution channel. Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. Building the sales channel and supporting the marketing can burn a lot of cash.

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ConversionXL

OCTOBER 14, 2021

This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Brand visibility is a measure of how frequently consumers see your brand through channels such as search, social, and email. Brand consideration. Brand visibility. Short-term changes in brand awareness and perception are common.

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Seeing Both Sides

FEBRUARY 9, 2015

For example, PR doesn’t scale. It seems like such an amazingly efficient source of customers, yet ask any marketing communications or PR professional to acquire 10x the number of customers that they did last year and they’ll look at you as if you have 10 heads. Monetization can get harder with scale as well. in 2009 to $11.80

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Metrics Churn Rate Acquisition SEM 20

YoungUpstarts

MAY 6, 2015

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. It works by compiling a list of the best vendors in a specific vertical that share some commonality – location, for example.

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Both Sides of the Table

APRIL 10, 2010

I articulated in a previous post that startups should not treat the iPhone as a business but rather as a channel. From a PR perspective I would have made those announcements 2 weeks after the conference. Specifically we encouraged vertical applications like financial services and healthcare.

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Steve Blank

MARCH 19, 2009

I knew we were selling through a multi-level indirect sales channel. Market messages to indirect sales channels are just like that. They said the product reviews in these publications were by far the biggest influence on which card to buy. (This made our PR problem manageable and focused. The result is usually hilarious.

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crowdSPRING Blog

DECEMBER 13, 2018

This will save you scrambling in the aftermath of any potential PR disasters, and will help you: Discover how your customer feels about their experience with your business and/or product, Provide a solution or make amends to an unhappy or dissatisfied customer, and. Horizontal vs vertical vs diagonal lines. Via social media?

Marketing 162

Marketing Charlotte Naming Design 162

Steve Blank

JULY 13, 2009

Given the lukewarm feedback we were getting from potential customers and channel buyers we should have dramatically dialed back the hype until the follow-on games could match it. The Customer Validation lesson of, “no formal launch until you have early sales validating the product and sales process&# was also born here.

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Steve Blank

JULY 16, 2009

Steve I have to tell you some bad news, I just showed our potential channel partners and customers a few completed pieces of the games we had. Rocket Science was just another one of those companies (with better PR). Tell them how great it’s going to be and see how many pre-orders we can get.” They think the games stink.” Order Here.

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www.launch.co

JULY 25, 2012

I actually dont exactly know what the jump from 9 to 10 requires, as Im reserving 10 for some magical moment that happens when you channel the spirit of Steve Jobs, Elon Musk, da Vinci or Jesus (in that order). Competition is fiercer, winners win more and every vertical has many more losers. From 9 to 10? A 10 is JobsMuskDivinci-level.

Technical Review 54

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www.rocketwatcher.com

NOVEMBER 8, 2010

One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. If you enjoyed that, you should subscribe! You can sign up for email updates, subscribe via RSS or follow me on Twitter. Rymatech Reply 13.

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Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. We were going to do that by turning marketing into a machine to generate end user demand, drive the that demand into our sales channels, and educate our sales channels. In my experience, every marketer with an MBA wants to “do strategy.”

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Both Sides of the Table

FEBRUARY 12, 2017

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. Again he looked to the media industry history and pointed out that before Ted Turner founded CNN he had an entertainment channel.

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