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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition. Book your call today, DTM World slash scale. (01:02):

SEO 70
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149
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An Investor’s Personal Social Media Tech Stack: In the future, everyone will be famous for 15 followers

David Teten

Gordon Platt, President, Gotham Media , observes, “You may meet people on-line, but when’s the last time you really made a long-term, financially meaningful commitment exclusively as the result of a virtual interaction?” I’ve listed below my current social media toolkit. Tech stack. I host on Hostforweb **. Crunchbase.

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How marketers can build thought leadership

The Next Web

Brian Honigman is a marketing consultant, a freelance writer and a social media enthusiast. Innovations in social media and mobile have cultivated an ongoing dialogue and education between consumers and businesses. Use social media to answer questions. This post originally appeared on Adknowledge.

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The Content Marketing Dilemma Faced by New Tech Startups

ReadWriteStart

With the help of onsite blog posts, offsite guest authored posts, social media updates, and other forms of content, brands can generate much more visibility and a better reputation—all for a relatively low cost of entry. Content is also useful for search engine optimization (SEO). Tap Into New Platforms and Channels.

Marketing 194
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What Google's Penguin Algorithm Means for Your Business

mashable.com

Google SEO went into free fall from first week of April until middle of May for refinements. Lame SEO people called it Penguin to justify to clients why SEO had fallen. SEO, as relevant as MySpace and Google Buzz in the 2nd decade of the 21st Century mobile marketing era. Register here. Print Story. Email Story.

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Startup Strategy Roundtable: Not Coming To The Rescue Of Victory

ReadWriteStart

I have seen this criticism at various places where this recap is syndicated on a weekly basis, as well as in certain random forums on the internet. But once a set of reference customers are in place, this business definitely needs a telesales channel, not a direct, feet-on-the-street sales force. What we have taken on is hard enough.