Occam's Razor
OCTOBER 21, 2013
The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search.
Occam's Razor
JULY 22, 2013
Identify gaps in our content/engagement/channel strategy on the web, 2. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Finally, we want to know if some of these marketing channels (Display, PPC, YT, Email, etc.)
Occam's Razor
SEPTEMBER 7, 2010
On one end there are is a dimensional value (keywords, countries, referring urls, product names etc) with zero visits and "a lot" of visits at the other end. We typically tend to look at silos and rare compare across acquisition channels. How exactly do you compute the "expected true value"? Think of a scale.
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