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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Identify gaps in our content/engagement/channel strategy on the web, 2. It is the people who Google "Brand Name Coupon Code" after they see the "Enter Coupon Code" in your Shopping Cart. :).

Framework 163
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search.

Search 154