Steve Blank

MARCH 15, 2017

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), That was it.

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Steve Blank

APRIL 9, 2009

The other departments in marketing gave the same answers; the product-marketing department said their job was to write data sheets. But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” The same was true for the Product Marketing group.

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Silicon Valley Technical Review RSS PR 269

Hearpreneur

MAY 9, 2018

A great company name has to be snappy, memorable, and accurately convey your market space without limiting your reach. It also needs to make an easy to type URL so prospects can find you readily on the web. Lately other data storage startups were choosing names ending in.io The name of my business is BlueIvy Communications.

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Naming Entrepreneur Vermont PR 89

www.rocketwatcher.com

NOVEMBER 8, 2010

One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. Rocket Watcher provides a practical look at product marketing for start-ups. Good post, -Hakan [link] aprildunford Reply 13.

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