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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

No changes were made to the customer journey, and it had nothing to do with revenue lift. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It isn’t about finding quick hacks to boost short-term revenue. For example, say you’re trying to improve top-line revenue.

Framework 102
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Lean Startups aren't Cheap Startups

Steve Blank

Sales people cost money, and when they’re not bringing in revenue, their wandering in the woods is time consuming, cash-draining and demoralizing. Scalable: The goal is not to get one customer but many – and to get those customers so each additional customer adds incremental revenue and profit. Lets see why. Something else?

Lean 254
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

My estimate is that the top 5 YouTube networks will do > $200 million net revenue in 2013 (after Google’s share). The media world now has its own leader running the largest YouTube multi-channel network startup. Hollywood vs. Silicon Valley and Who Will Win. Distribution costs have, too.

Video 320
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The Texas Startup Manifesto

Austin Startup

More connections means more business, more investors, more revenue, and more growth. That’s why Capital Factory focuses on creating unique content that you can’t find online or through any other channel. Entrepreneurs in San Antonio will drive up to Austin for a day of office hours with guest mentors visiting from Silicon Valley.

Texas 97
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How Boards Need to Evolve Over Time

Both Sides of the Table

In the first two years we were really focused on getting our product adopted through major channel partners like Commission Junction, LinkShare, Google, eBay, ShareASale and others. how much energy to put into channel partners vs. direct sales. when to build out our offices in Silicon Valley, New York & Los Angeles.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires.

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Rocket Science 2: Drinking the Kool-Aid

Steve Blank

Entrepreneur-in-Residence After SuperMac I had been approached by one of our venture investors to be an entrepreneur in residence (EIR), a Silicon Valley phrase which says one thing but means another. Peter described the first company in which “Hollywood meets Silicon Valley” and we were enthralled. Order Here.