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Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

Jason Bay is a leading sales expert, and he talks with other leading sales experts to get you the information you need. She's also a principal co-founder at Marketing Props, and the author of Everybody Writes Your New And Improved Go-to Guide to Creating Ridiculously Content. Really, really eye opening. And welcome to the show.

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Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world? I am willing to guess that if you said your sales cycle used to be 6 months, and you really look at the time from engagement to close today, it probably is 6 to 8 weeks now.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. According to a study examining the effect of color on sales, 92.6% 2) Articulate your brand positioning.

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