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10 Entrepreneurs Explain How They Leverage Networking in Business

Hearpreneur

Photo Credit: Charlotte Ang. Most of our sales come from warm leads through word of mouth. Thanks to Charlotte Ang, Fixwerks ! #3- 5- Grow our brand and lead generation. Rather than seeing these agencies as competitors, I see them as opportunities to grow our brand and lead generation.

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Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world? I am willing to guess that if you said your sales cycle used to be 6 months, and you really look at the time from engagement to close today, it probably is 6 to 8 weeks now.

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The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

Duct Tape Marketing

In the simplest of calculations, it’s the amount you spend on sales and marketing divided by the number of customers you get during the period you’re measuring. Where should I focus my sales team and how should I structure their compensation plans for the results I want? CAC is how much you spend to acquire a customer.