Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.
Cracking the Code
OCTOBER 10, 2008
Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Labels: SaaS , sales and marketing , software. But in this context, how do you calibrate your sales and marketing investment and how do you know if these tradeoffs make sense and are ultimately “profitable”?
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