Social Media Analytics: Twitter: Quantitative & Qualitative Metrics
Occam's Razor
NOVEMBER 24, 2009
Here are some, IMHO, differentiated metrics. Churn Rate: In my days at DirecTV one of the metrics that the company was obsessed with atleast then and rightly so, was Churn Rate. Not even something that is not useful. So perhaps GA stinks even more.]. As always look at the trends, the longer term the better.
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