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Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

Occam's Razor

Here are some, IMHO, differentiated metrics. Churn Rate: In my days at DirecTV one of the metrics that the company was obsessed with atleast then and rightly so, was Churn Rate. Not even something that is not useful. So perhaps GA stinks even more.]. As always look at the trends, the longer term the better.

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9 Things That Take a Pitch From Good to Great

Up and Running

One of the best ways to illustrate that you understand your competitive landscape and your differentiators is to present your competition in a matrix format like this one: 8. percent average conversion rate. 5 percent monthly churn rate. This is a good sign—it means they want to see how you think, and see if it matches a.)

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How to Write a Business Plan

Up and Running

Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition? Your prices need to match up with consumer demand and expectations. Does your packaging match your positioning strategy?

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9 Things That Take a Pitch From Good To Great

Up and Running

One of the best ways to illustrate that you understand your competitive landscape and your differentiators is to present your competition in a matrix format like this one: 8. 0.22% average conversion rate. 5% monthly churn rate. Give the numbers that are behind your numbers. 1,000 new leads captured per month.