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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Point Nine Capital uses Qwilr to create modern, mobile-native collateral. Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

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Why Metrics Get Worse With Scale

Seeing Both Sides

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Churn rates are another metric that can get harder with scale. Monetization can get harder with scale as well. in 2009 to $11.80

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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

In other words, growth slows, becomes stagnate or worse, churn is so bad, you’re losing more customers than you are gaining every month. That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. churn rate meant the company’s growth was unsustainable.

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