Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved. Here are some that I humbly believe look promising.

Social Media 124

Social Media Analytics Metrics Media 124

Up and Running

FEBRUARY 12, 2019

and Canadian markets. Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones , key hires, and so on. Were there other cars on the market at that time?

Sweat Equity 122

Sweat Equity Churn Rate Elevator Pitch Forecast 122

Up and Running

MAY 1, 2014

What are you actually selling and how are you solving a problem (or “need”) for your market? Target Market. If there are multiple market segments for your business, this is where you flesh out the details. Marketing and Sales Plan. How are you going to reach your target market? Target market. Read more ».

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

JANUARY 24, 2014

Serves US, UK, and Canadian markets. Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones, key hires, etc. Were there other cars on the market at that time?

Sweat Equity 138

Sweat Equity Churn Rate Forecast Business Model 138