Both Sides of the Table

MAY 19, 2018

Getting the first meeting with a VC isn’t easy because each partner at a VC firm gets so many requests for meetings that he/she couldn’t possibly take them all so they tend to prioritize people that were introduced from high-quality sources. I hired a sales coach named Kai Krickle who helped me figure out how to close more deals.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

Up and Running

MAY 1, 2014

Use this chapter to describe your current team and who you need to hire. Your business plan isn’t complete without a financial forecast. Does each business partner own an equal portion of the business? An online software company might look at churn rates (the percentage of customers that cancel) and new signups.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Up and Running

FEBRUARY 12, 2019

Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones , key hires, and so on. percent average conversion rate. 5 percent monthly churn rate.

Sweat Equity 122

Sweat Equity Churn Rate Elevator Pitch Forecast 122

Up and Running

NOVEMBER 12, 2018

If you partner with a large, wealthy private school district who wants you to provide comic book packages to all their eighth-grade students every month, that contract might be key your business survival for a period of time. What vendors can you partner with to give you discounted or free sample products for your box?

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

JANUARY 24, 2014

Investors want to hear about your first customers, other investments put into the company (including your own sweat equity), key media placement, signed letters of intent (LOI) to purchase/partner, product and customer milestones, key hires, etc. 0.22% average conversion rate. 5% monthly churn rate.

Sweat Equity 138

Sweat Equity Churn Rate Forecast Business Model 138

ConversionXL

OCTOBER 30, 2019

At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

At this stage, a HubSpot customer might have hired a HubSpot partner to boost their marketing. The goal at this stage is to re-engage and reactivate those who are demonstrating at-risk behavior patterns or who have completely churned. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate.

Retention 48

Retention Metrics Churn Rate Acquisition 48