How to Craft (Or Pivot) Your Agency Value Proposition
ConversionXL
NOVEMBER 5, 2020
Churn rate was high for a service that many organizations saw as a “nice to have.” I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. When crafting offers like this, we rely on a messaging framework called SCQA, which stands for: Situation. niche down”). Image source ).
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