ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. But only 400 software companies have made it to the $500M revenue mark.

Metrics 117

Metrics SQL Retention Churn Rate 117

Up and Running

MAY 1, 2014

Milestones and Metrics. Milestones and Metrics. While the Milestones and Metrics chapter of your business plan may not be long, it’s critical that you take the time to look forward and schedule the next critical steps for your business. Read more ». Marketing and Sales Plan. How are you going to reach your target market?

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

Cracking the Code

OCTOBER 10, 2008

Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Great list! Great list!

Software Review 48

Software Review North America Europe Metrics 48