Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

David Teten

DECEMBER 3, 2019

Point Nine Capital uses Qwilr to create modern, mobile-native collateral. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. Similarly, Corsis uses benchmarking data to understand technology spend patterns.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 15, 2016

There are two different types of user onboarding flows: mobile and desktop. Mobile user onboarding flows introduce you to a game, a productivity app, a banking app, etc. If you weren’t originally thinking of a SaaS, you were probably thinking of a mobile app. So, all-in-all, mobile apps can be quite profitable, right?

Mobile 48

Mobile Retention Email Software Review 48