Churn Rate Metrics Net Present Value Revenue 
ReadWriteStart
AUGUST 26, 2022
So first, we were much more sort of with a high growth rate, and we did not even care about how we got the revenue when we got it. And now we are much more careful about revenue quality revenues. So they have quantifiable risk profiles and ultimately map them to lifetime value, right? Would you say that? .
Cracking the Code
OCTOBER 10, 2008
Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Great list! I particularly agree on points #2 and #4.
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