Churn Rate and Net Present Value

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Churn Rate

Net Present Value

Turing Distinguished Leader Series: With Partner David Zhang, TVC

ReadWriteStart

AUGUST 26, 2022

So they have about 60 million customers now, and they have a view of the net present value of each customer when they’re onboarding them and their models to show it. So they have quantifiable risk profiles and ultimately map them to lifetime value, right? At least that was the thinking.

Partner

Partner Cofounder Retention Acquisition

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

OCTOBER 10, 2008

The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000. To achieve better business visibility, most SaaS companies focus on Monthly Recurring Revenue (MRR) – which is the combined value of all of the current recurring subscription revenue - instead of Bookings.

Software Review

Software Review North America Europe Metrics

StartUpRoar

Turing Distinguished Leader Series: With Partner David Zhang, TVC

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

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