ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. But even they struggle to repeat their original success. via a form.

Video 48

Video Conversion Mobile Search 48

leananalyticsbook.com

AUGUST 19, 2012

Transactional sites are about shopping cart conversion, cart size, and abandonment. There are good studies that show a strong correlation between site performance and conversion rates, so startups ignore this stuff at their peril. Media is about time on page, pages per visit, and clickthrough rates. I’ll explain.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Duct Tape Marketing

MARCH 3, 2017

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. It simply means it did not reach as many people as you intended, which could be because of a multitude of reasons – you’re not promoting your content enough, your SEO game isn’t on-point, or you are targeting the wrong audience.

Marketing 28

Marketing Metrics Clickthrough Analytics 28