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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

SEPTEMBER 15, 2016

This will then allow you to set new CPA goals and potentially allow you to bid more aggressively on certain keywords that have a better sales conversion rate than others. Johnathan names single keyword ad groups (SKAG) as an example. Check Google Analytics and watch the data roll in (view by source / media or campaign name).

PPC 48
PPC Software Review Campaign Analytics 48
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

APRIL 6, 2016

S pecific (distinct, descriptive, named, detailed, precise). Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). You have three parameters: medium, source, campaign name. Increase LTV –> higher CPA.

Retention 48
Retention Algorithm Software Review Conversion 48
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