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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Don’t try too hard to “go viral” and above all, obey the law. For example, many design-related businesses run seminars that cover topics specific to designers. This kind of metadata can really boost clickthroughs to your site. Does your business need a design update, too? Host your own networking event.

article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Don’t try too hard to “go viral” and above all, obey the law. For example, many design-related businesses run seminars that cover topics specific to designers. This kind of metadata can really boost clickthroughs to your site. Does your business need a design update, too? Host your own networking event.

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How to Optimize Videos for Conversions

ConversionXL

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. Revue is a tool designed to help create email digest newsletters. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. The State of Video in 2016. Example: Revue.

Video 48
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Finding your One Metric That Matters

leananalyticsbook.com

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58
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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

It simply means it did not reach as many people as you intended, which could be because of a multitude of reasons – you’re not promoting your content enough, your SEO game isn’t on-point, or you are targeting the wrong audience. This is especially true if you have designed a piece of content with the purpose of keeping your audience informed.