leananalyticsbook.com

AUGUST 19, 2012

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.). 31 Jul 2012.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Optimize Videos for Search Engines. via a form.

Video 48

Video Conversion Mobile Search 48

Up and Running

AUGUST 19, 2016

You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. One of the biggest launch services, Viral Launch, gives you access to an audience of 150,000 people, effectively letting you launch product after product, without having to put in massive amounts of time (or money).

PPC 60

PPC Campaign Sales Search 60