Duct Tape Marketing

JANUARY 28, 2020

You might create an ad designed to encourage someone to download your white paper. Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. Then, you can see how many people actually follow through with requesting the download once they get to your site.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

Duct Tape Marketing

MARCH 3, 2017

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. It is critical to connect all your content with relevant lead generation pages/tools/avenues. Pro Tip – Higher clickthroughs are a definite sign of engagement.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Duct Tape Marketing

AUGUST 13, 2015

If you have a large blog, instead of working within your browser, you may want to click on “Download This Table”. Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Bloggers and internet users absolutely love images, graphics and different types of media.

SEO 28

SEO Clickthrough Affiliate Private Equity 28