ConversionXL
JULY 8, 2014
Of course, you can learn about how to speak to these problems & understand the noise, through customer development , feedback loops , qualitative studies , and smart social media marketing strategies , but even then, you might still need some help getting the market’s attention. hours of every professional’s time each day.
Duct Tape Marketing
JANUARY 28, 2020
Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. You’re running an ad encouraging people to download your latest white paper on social media marketing trends for 2020. So let’s say you own a marketing consulting firm.
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ConversionXL
OCTOBER 21, 2014
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it.
Duct Tape Marketing
MARCH 3, 2017
The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. It is critical to connect all your content with relevant lead generation pages/tools/avenues. Pro Tip – Higher clickthroughs are a definite sign of engagement.
Duct Tape Marketing
AUGUST 13, 2015
Ultimately what you are looking for are pages that have high impression counts but low clickthroughs (CTRs). Be sure to re-share old work that stands the test of time, but know the best times to post on social media so your content isn’t buried or unseen. Optimizing these pages could easily earn you significantly more traffic.
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