ConversionXL
OCTOBER 20, 2015
Once Amazon implement their free shipping offer, sales went up in each country except for one – France. France charged 20 cents instead of free. Once they changed it to free, sales went up in France as well. Buy Tax Free” increased clickthrough rate by 49.85%. The difference? Here’s the example he gave: Roger Dooley.
ConversionXL
NOVEMBER 28, 2011
So to compensate for all of that, you need to work twice as hard to make your products come alive via excellent photography and graphics. This should go without saying, but too many websites try to sell products with low quality images. Don’t just show the product, show it in context. Draw attention to products.
ConversionXL
APRIL 4, 2012
Quality Product images. If I’d have to pick one single thing that would sell a product online, it’s images. You *technically could* have an ecommerce site with just images, and no product descriptions (I don’t recommend it). Show the products from different angles, in context, make them zoomable.
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