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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Marketing : get a larger share of voice.

B2B 94
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. HubSpot chart showing best time of day to send email for max clickthrough rate. A deep link in your website such as a product or features page.

Campaign 111
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Actionable SEO Tactics for B2B Startups

Austin Startup

Local SEO If your organization provides a service or product that caters to a local audience, you’ll want to maximize online exposure to drive these prospects to your website and aim to convert them into customers. Continue reading to learn some actionable SEO tactics for B2B startups.

B2B 62
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The Rising Importance Of Images In Google Search

Duct Tape Marketing

[3:21] Are you suggesting that images are also important for things not quite as clearly defined as products? [4:45] 6:19] What do you say to the business owner that doesn’t like that Google shows competitor products in search? [7:55] And so here's some competitors products that you can buy again. Right, right, right.

Search 78
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The Evolution of THE STARTUP WAY Cover

Startup Lessons Learned

Guest post by Marcus Gosling, VP of Product, Long-Term Stock Exchange. Clickthrough was strongest on the red cover with silver in second. We continued testing clickthrough on Facebook, where there wasn’t a discernible difference between the red and blue covers.

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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

You must have seen some online stores adding small icons to make their product categories more intuitive. But, it’s really annoying for people when industry jargon describes your product categories. Build.com added icons to their product categories and their conversions plummeted. Going Social on Product Pages.

eCommerce 125
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products.