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How to win with marketplaces: The three success factors

The Next Web

Like all multi-sided platform businesses , they suffer from the classic chicken and egg problem : the technology has no value unless buyers and sellers are present and you can’t get the buyers on board unless you have sellers and you can’t bring in sellers without having buyers. You can follow Sangeet on Twitter at @sanguit.

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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. In this episode, I talk with Mike Blumenthal about the technology behind visual elements in search, the role that images play today in search, and how and why you should be using images in search to your advantage.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Find and host an interesting speaker whose message or talents mesh with your marketing strategy. Host your own networking event. Ask for testimonials or reviews. Another way of gathering information from your customers is to open up the floor for reviews and testimonials. Celebrate your company’s successes.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Find and host an interesting speaker whose message or talents mesh with your marketing strategy. Host your own networking event. Ask for testimonials or reviews. Another way of gathering information from your customers is to open up the floor for reviews and testimonials. Celebrate your company’s successes.

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How to Optimize Videos for Conversions

ConversionXL

This is especially true for highly technical, complex or new / innovative products. In this scenario, the video is not actually on your site, it’s hosted off-site by a third-party. If you self-host a video, you’re bound to slow down the load time as servers work harder. Example: Revue. One call to action per video.

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