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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. More networking and curated roundtables, less gurus and swag. CXL Live 2022 was a blast. Add to that breakfast tacos, a lot of beer, and three parties. These are the highlights of each one. Gaetano DiNardi.

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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

It tells whether the content is written in a voice that resonates with your audience, answers the questions they have, do they really want to see/read something like this, are they likely to share it in their network etc. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle.