Cloud Cost Distribution SEM 
Both Sides of the Table
JANUARY 12, 2014
We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. So they’ll have to look for other competitive advantages for distribution. Underbelly.
Startup Lessons Learned
SEPTEMBER 15, 2008
My belief is that these lean startups will achieve dramatically lower development costs, faster time to market, and higher quality products in the years to come. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
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Startup Lessons Learned
SEPTEMBER 2, 2008
We wanted an agile approach that would allow us to build our software architecture as we needed it, without downtime, but also without large amounts of up-front cost. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.
Startup Lessons Learned
SEPTEMBER 7, 2008
It seems many startups these days are under a lot of pressure to outsource their development organization to save costs. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. There were a lot of questions about outsourcing/offshoring and startups.
Startup Lessons Learned
SEPTEMBER 8, 2008
It cost us a few hundred thousand dollars to get our app up and running, but none of that was dollars spent on software licenses or professional services. I cant really imagine how much it cost our "grownup" counterparts at other dot-com startups to get their first app up and running. Looking back, that was a special moment.
Startup Lessons Learned
SEPTEMBER 30, 2008
If the CEO wants to completely change the product in order to serve a new customer segment, you need someone in the room who can digest the needs of the new (proposed) business, and lay out the costs of each possible approach. In my mind, theyre racking up costs (one month for that part, two months for that other part, uh oh).
Startup Lessons Learned
SEPTEMBER 2, 2008
Or your cost of customer acquisition just magically floats up to match your customer lifetime value. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. we dont talk enough about how it feels. How to listen to customers, and not just the loud.
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