Startup Lessons Learned

APRIL 29, 2013

Oh, and your salespeople have to make sure bookstores will stock it, and your marketing and PR people will have to make sure readers know it exists. Last year, the co -founders of B ack to the Roots talked about their innovation accounting and how they were ignoring sales metrics in order to grow. Glad you asked.

Lean 165

Lean Technical Review Startup Software Review 165

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

ConversionXL

FEBRUARY 9, 2016

In the article, Andrew describes growth hackers as a cross between marketers and coders. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business.”

Retention 48

Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

SEPTEMBER 11, 2009

Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC. PR is even worse - last week I did 200 or so and found 10 UFI and AP items available to minors.

Community 158

Community Management Lean Software Review 158