The fundamental lesson of the forces governing scaling startups
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2017
Idealistic founders believe they will break the mold when they scale, and not turn into a “typical big company.” Or it’s fatal because that was a co-founder. Wired did that conversion in a “mere” 18 months. A team of one is brittle, but fast. It never works like that. Everything is hard at scale.
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