Cofounder Customer Development Demand Silicon Valley 
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
Startup Lessons Learned
NOVEMBER 7, 2008
Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Turns out, there was aboslutely no demand whatsoever for that particular product.
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The Next Web
MARCH 11, 2014
Ryan Hoover is the co-creator of Product Hunt and EIR at Tradecraft. Even its founders couldn’t quite describe it, let alone foresee what it would become. For the past year, they invested in the team and technology to prioritize speed of iteration with disregard to traditional methods of customer development and company building.
Steve Blank
JUNE 15, 2009
Convergent Technologies When I was in my 20’s I worked at Convergent Technologies , a company that was proud to be known as the “Marine Corps of Silicon Valley.” The founders coming out of the DEC ( Digital Equipment Corporation ) and Intel culture of the 1960’s and ‘70’s. My company became the most important thing in my life.
Steve Blank
APRIL 30, 2009
Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Your design or ad agencies can impress you with their awards, but if you’re not moving product or creating demand, you’ve missed the point.
Steve Blank
APRIL 15, 2016
Balancing business and family, and ensuring demand for your product were key lessons shared by two veteran entrepreneurs on today’s Entrepreneurs are Everywhere radio show. Michael Mondavi , founder and coach of Folio Fine Wine Partners. In Silicon Valley for three decades, spent eight years as a partner at US Venture Partners.
Steve Blank
APRIL 15, 2016
Balancing business and family, and ensuring demand for your product were key lessons shared by two veteran entrepreneurs on today’s Entrepreneurs are Everywhere radio show. Michael Mondavi , founder and coach of Folio Fine Wine Partners. In Silicon Valley for three decades, spent eight years as a partner at US Venture Partners.
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