Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. We can capitalize on new customers. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. I know of at least five former employees that went on to become startup founders.

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Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Do your customers really read TechCrunch? Do some Customer Development instead. Spend your time with renewable sources of customers and iterate.

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A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Listen to this episode if you want to hear about a founder who has a product and users and paying customers … and is trying to figure out how to take his company to the next level and grow faster. They have many, many man-years of development and customer development in them. I first did it for the founder.

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Steve Blank

SEPTEMBER 15, 2016

The show follows the journeys of founders who share what it takes to build a startup – from restaurants to rocket scientists, to online gifts to online groceries and more. Andy Cunningham , founder and CEO of Cunningham Collective. Joining me in the Stanford University studio were. Andy Cunningham. They don’t know what you do.

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Steve Blank

APRIL 30, 2009

Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.

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David Teten

SEPTEMBER 23, 2017

We make a point of keeping our records updated in the major data-trackers tracking the VC industry, e.g., CB Insights , Crunchbase , Dow Jones , Mattermark , Palico , Preqin , Pitchbook , and ThomsonReuters , since they are a source of data to LPs and to potential co-investors interested in us. . Pitchbot.vc 3) Originate investments.

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Startup Lessons Learned

SEPTEMBER 22, 2008

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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Startup Lessons Learned

MARCH 27, 2009

The full formula works like this: runway = cash on hand / burn rate # iterations = runway / speed of each iteration Very few successful companies ended up in the same exact business that the founders thought theyd be in (see Founders at Work for dozens of examples). No departments The Five Whys for Startups (for Harvard Business R.

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crowdSPRING Blog

NOVEMBER 2, 2012

Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. Google App Engine is ready for primetime says Reddit/Hipmunk co-founder – [link]. Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. ” - [link].

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techcrunch.com

OCTOBER 23, 2010

One of the things I do as a founder of a later stage startup is to meet with early stage entrepreneurs to help them get their companies going. In later posts I’m going to get into more detail on specific topics like hiring, raising money, what types of ideas have the potential to get big, finding your founders, and the like.

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Technical Review Cofounder Technical Cofounder Software Review 84

Startup Lessons Learned

MAY 20, 2011

Product management and customer development, KISSmetrics. Co-founder, Backblaze. Founder, House of Mikko. Co-founder and CTO, Sharethrough. rfan622 How Listening to Customers Helped Us Raise $700K in Seed Funding Mariya Genzel. Co-founder and CTO, Saygent. Founder, BlueSpark.

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Startup Lessons Learned

FEBRUARY 22, 2010

Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. One last suggestion, which is a technique I learned from my IMVU co-founder Will Harvey. One last suggestion, which is a technique I learned from my IMVU co-founder Will Harvey.

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San Francisco Lean Sweden Continuous Deployment 167

steveblank.com

JULY 8, 2011

It’s more reference material. Thus, these pages. I’ll add more as time goes on.

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Startup Lessons Learned

APRIL 7, 2010

When you read stories of successful startups in the popular and business press, you usually hear about how the founders anticipated several of these challenges in their initial vision. What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. (For and for which customer?

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San Francisco Lean Metrics Design 154

Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. Then you set up a web app to co-ordinate volunteers who can wipe a hard drive and install Ubuntu. Third, you market it far and wide.

Programming 143

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Steve Blank

JUNE 22, 2009

Cultural Revolution at Large Corporations – the Founders Return Of the companies that do reinvent themselves it’s interesting that often its the founder or an outsider that has the insight and makes the radical changes. At HP the founders were still at the company and still running the business.

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Startup Lessons Learned

APRIL 26, 2009

In the end, I believe they co-created our product with us. In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Labels: product development 2comments: Anonymoussaid. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Product Development Developer San Francisco Product 88

Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. Paul quotes one of his founders like this: “Thats the actual beauty in the off-the-record-ness: you hear just how screwed up most of these successful startups were on the way up.&# It helps companies with PR. It makes successful founders famous.

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San Francisco Lean PR Metrics 167

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. By only releasing vanity metrics , companies co-opt the press into helping them mislead others. The PR firm helpfully left out that context.) Vanity metrics are generally bigger. The solution?

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San Francisco Metrics Lean PR 154

Startup Lessons Learned

MARCH 4, 2009

Thanks to those of you who were willing to fill out the survey, I learned my net promoter score (about 25) as well as some clear other segmentation insights: about 80% of you are founders of or work at a startup, you read many of the same other blogs, and many of you would like to engage with Lessons Learned in formats and venues beyond this blog.

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ReadWriteStart

FEBRUARY 17, 2011

Well, it turns out that to port long tail productivity apps to Google's App Engine is a somewhat cumbersome job, and requires a lot of custom development. The long tail apps can easily be ported to or developed on Google App Engine in a third of the time and cost using OrangeScape as an application platform. Enter OrangeScape.

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Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. You should be brainstorming messages with current and potential customers. Is the company hosting/co-sponsoring some event?

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Startup Lessons Learned

APRIL 17, 2010

The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R. ► May (3) Thank you Philosophy Helps Start-Ups Move Faster (WSJ on the. Take a look and let me know what you think.

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Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Metrics 121

Metrics San Francisco Lean Continuous Deployment 121

Startup Lessons Learned

SEPTEMBER 11, 2009

As a founder of a company, there is nothing more painful than to see your most loyal and devoted customers suffering. I agree that listening and communicating is a key to success, but customer development can only do so much. Have you personally visited the Content Creator forums and read through the PR thread?

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Startup Lessons Learned

FEBRUARY 24, 2009

I liked the flattering Venture Hacks commentary so much Ill just quote it: Many founders believe that early stage startups are endeavors of execution. The customer is known, the product is known, and all we have to do is act. What happened when we got early press (circa 2004) in violation of our own no-PR rule.

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Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. Acqusition competition is how new apps get new customers.

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San Francisco Lean Retention SEM 68

Startup Lessons Learned

FEBRUARY 12, 2009

To wit: achieving product/market fit , getting customer validation , making something people want , things that matter , and of course the many excellent books on the topic, of which Ill mention just two of the best, Crossing the Chasm and The Innovators Dilemma. Is a market a set of paying customers?

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Startup Lessons Learned

JULY 9, 2009

In fact, I remember sending him and his obscure-to-me co-founder (aka Reid Hoffman ) a bug report early-on, instead of taking them up on their offer of an in-person meeting. I managed to be envious of dozens of other companies, founders, and colleagues who seemed to be having tremendous success but later turned out to be a mirage.

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Startup Lessons Learned

DECEMBER 16, 2008

You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? So you decide to try to reposition around a different value proposition, one that more closely matches what your product is best at.

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