Cofounder Customer Development Product Development Sales 
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."
Startup Lessons Learned
APRIL 26, 2009
Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.
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Steve Blank
JUNE 25, 2009
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. So their management teams were insisting that they OEM (buy from someone else) these products.
Startup Lessons Learned
APRIL 14, 2009
It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. In fact, this company hasn’t shipped any new products in months.
Startup Lessons Learned
SEPTEMBER 15, 2008
I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Check your assumptions, what went wrong?
Startup Lessons Learned
SEPTEMBER 12, 2008
In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
Startup Lessons Learned
NOVEMBER 17, 2008
Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. If youre making revenue, you should be finding ways to grow it predictably month-over-month; if youre focused on customer engagement, your product should be getting more sticky, and so on.
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