Cofounder Differentiation Dilution PR 
Both Sides of the Table
FEBRUARY 25, 2010
But we weren’t optimizing for dilution – we were building a $1 billion+ company and we wanted the runway to succeed. My co-founder and other management team members wanted us to hold off and see whether we could get the deal done at a higher price. We ended up agreeing a term sheet for $16.5 Yes, this was stupid.
betashop.com
OCTOBER 8, 2012
When we pivoted from fabulis to Fab, we pivoted towards building a business around the unique tastemaker talents of one of our founders, Bradford Shellhammer. Have amazing co-founders who are better at what they do than you could ever be. Founders need to personally own something big themselves. It’s that important.
crowdSPRING Blog
DECEMBER 13, 2018
Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup.
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