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8 Questions to Help Decide if You Should be Raising Money Now

Both Sides of the Table

If you are able to raise money from credible sources at a reasonable dilution percentage then I personally favor getting the round done now and building your business. How much dilution am I going to have to take now? So if you can take 27% dilution for $1.5 25% dilution). But this is the exception, not the rule.

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90 Things I've Learned From Founding 4 Technology Companies

betashop.com

Very hard to do, but it’s what differentiates great companies from good companies. A couple of dilution points here or there wont matter in the long run but working with the right people will.? Don’t skimp on fundraising because of dilution fears.?. Could they present to investors or reporters about Fab??. Think 5 steps ahead.

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Time is the Enemy of All Deals

Both Sides of the Table

But we weren’t optimizing for dilution – we were building a $1 billion+ company and we wanted the runway to succeed. But I sometime see people get bogged down in PR releases, cancelation clauses, minimum guarantees, whatever. But I sometimes see people get bogged down in PR releases, cancelation clauses, minimum guarantees, whatever.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. If your brand tries to be too many things at once, the message becomes scattered and the brand grows diluted. We cover this in detail in Chapter 3 (Brand Identity Research).

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