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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

Growth hacking is a term that emerged from the Silicon Valley tech community and the lean startup methodology. Organic social: Build a community. Though Dollar Shave Club’s organic strategy appears to be growing their following, there is an opportunity to improve by differentiating content across social channels. Image source.

Framework 102
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Jaime Levy , a UX strategist and author, suggests looking at content types, personalization features, and community features on competitors’ websites. To create a value proposition that really differentiates your offer, you have to know how competitors position themselves. Most likely, they’ll only remember one—your main selling point.

SEO 126
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A Step-by-Step Guide to Conducting Competitive Analysis

ConversionXL

Jaime Levy , UX Strategist and Author, suggests also looking at content types, personalization features, and community features on competitors’ websites. To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. What is it on your website?

SEO 131