Both Sides of the Table

JULY 7, 2015

After they see a name they trust, everybody wants to invest” It’s called “ social proof ” and it’s a good thing for entrepreneurs. But we’ve gotten the point where ENIFA and they will invest with no information based solely on the name of who else has invested. Every great investor knows this.

Cap Table 150

Cap Table Cofounder Silicon Valley Startup 150

Up and Running

FEBRUARY 3, 2015

Another huge aspect of being discoverable online is choosing the optimal name for your business. Get to know the community. Many people communicated to me that Etsy is really a world of its own; sellers and customers bond, write reviews, help each other out in forums and generally have a strong and close-knit online community.

eCommerce 60

eCommerce SEO Software Review Social Media 60

YoungUpstarts

AUGUST 2, 2013

Also, never copy and paste product information right from the manufacturer’s site. shoppers named free delivery as the top motivator for making an online purchase, according to the Boston Consulting Group. But overusing words to try and get a higher search ranking can actually count against you. Offer shipping incentives.

Search 190

Search Forecast Boston Engineer 190

ConversionXL

MAY 20, 2014

Makes sure the call to action accurately named is emphasized on the page. The best way to get this information is to create a feedback loop that collects information right after they sign up, but before the course begins, so they’re fresh in the “I’m going to solve my problem” mindset.

Conversion 115

Conversion Stock Technical Review Design 115

Brandanew

SEPTEMBER 26, 2016

Yeah, sometimes its a little distracting to have my workflow interrupted by other people, but for the most part it is a benefit because I get involved right away in these conversations about trending topics. I actually sit right across from Becky, our social media manager. So, she finds all this information right away.

Social Media 100

Social Media Channel Lead Generation Community 100

ConversionXL

APRIL 22, 2015

people writing the content are doing it for the sake of ranking better (get conversion optimization keyword traffic, backlinks), and not to actually add value to the community. The problem with being “data-driven” We should all be more data-driven (or data-informed), right? Further reading: [link].

Analytics 48

Analytics Technical Review Conversion Framework 48