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Conversocial: A case study in thought leadership based marketing

The Equity Kicker

In Conversocial’s case they published a series of white papers and case studies , maintain an active blog , and are active on Twitter and Facebook. E.g. their last blog post was Happy Community Manager Appreciation Day! which discussed the importance of having a community manager (i.e.

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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

Its mission statement makes this clear: “Our community runs deep, and our insights run deeper. A simple way to do this is with a hero statement template: (My company name) is a hero to (ONE persona) that wants to (ONE JTBD). To secure information (email address, name, phone number, etc.). How content is presented. Key points.

Demand 91
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Transcript of Improve Your Business by Getting the Most Out of Your Data

Duct Tape Marketing

But I always like to give back to my community, and also I’ve learned a lot of my skills from the classes I learned in school as well. A white paper, whatever you’ve invested your time into creating. If step one was PPC, you’d want measure Google Search Consoles. It’s my alma mater, actually.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. They take it a step further by using real images, names, and links to build credibility. Using personalization to your advantage. Image source.

Customer 140
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A 50-Point Checklist For Creating The Ultimate Landing Page

unbounce.com

Are you creating a separate landing page for each inbound source (email, social, PPC) and see which gets you the most conversions. Name (required). Landing Pages for PPC. Download our free white papers and reports for some bedtime conversion optimization reading. Community Forum. PPC & Landing Pages.

PPC 94