ConversionXL
NOVEMBER 4, 2011
You can download a white paper on the structured approach advocated by RedEye and Econsultancy (who conducted the conversion study mentioned above). I suggest you download the white paper and read the whole thing. Structured Approach by RedEye. Prioritize tests by potential value and cost. Invesp Conversion Framework.
The Equity Kicker
FEBRUARY 6, 2012
In Conversocial’s case they published a series of white papers and case studies , maintain an active blog , and are active on Twitter and Facebook. The approach is simple – to analyse the activity of household names on Twitter and Facebook and report the conclusions to the press.
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ConversionXL
MAY 27, 2022
A simple way to do this is with a hero statement template: (My company name) is a hero to (ONE persona) that wants to (ONE JTBD). To secure information (email address, name, phone number, etc.). Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable. How content is presented. Key points.
YoungUpstarts
JULY 1, 2015
White papers – five to seven page papers that educate marketplace on trends and challenges. The book gives a brief but useful run down of Search Engine Optimization (SEO), educating readers on the difference between Pay Per Click (PPC) ads like Google AdWords and organic content on the Search Engine Results Page (SERP).
Duct Tape Marketing
AUGUST 10, 2017
A white paper, whatever you’ve invested your time into creating. If step one was PPC, you’d want measure Google Search Consoles. Jeff S: -of reducing PPC is impacting organic? So mine’s jeffalytics.com, I could create a host name to only include if it’s jeffalytics.com. Yeah absolutely.
Occam's Razor
JANUARY 20, 2010
Content as in relevant videos that are named well, linked correctly and well tagged. You have many many white papers, though leadership papers, webinars, Big B2B Association publications where you contributed and more locked up in pdf or, much worse, behind a forced "give me your login" / "create a account" page.
ConversionXL
OCTOBER 30, 2021
Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. They take it a step further by using real images, names, and links to build credibility. Using personalization to your advantage. Image source.
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