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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. It’s a land-and-expand approach to lead nurturing: secure one account and use their advocacy to grow.

Demand 91
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4 Considerations for Expanding Your Startup to International Markets

mashable.com

If you’re working with an open source project, for example, it’s important that you have a definitive business model to drive revenue — though not at the cost of alienating your community of core contributors. They may also contribute code to the community that comprises the backbone of their technology.

France 77
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5 Hot Ecommerce Trends to Watch

mashable.com

Programming and Web Development Lists. Mashable’s 20 million unique visitors and 6 million social media followers have become one of the most engaged online news communities. Global Syndication Partners. Moms and Family Resource Lists. Money and Finance Lists. Movie Lists. Music Lists. MySpace Lists. Open Source Lists.

eCommerce 101
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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

With more than 50 million monthly pageviews and 4 million followers across social media, Mashable has one of the most engaged online news communities. Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Metro USAToday Yahoo ©2005-2011 Mashable, Inc.

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What Kind of Workspace Is Best For Your Startup?

mashable.com

Brian DiFeo, the Hive’s community manager, says the trend is to be professional but have a sense of humor and be ready for the inevitable group laugh or room-wide joke. Then there’s the security deposit, moving fees, good-guy clause, personal guarantee and insurance — yeah, it can be a costly endeavor.

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10 Essential PR Tips for Startups

mashable.com

For example, here is how a few of my favorite startups describe themselves: “ Airbnb is a trusted community marketplace for people to list, discover and book unique spaces around the world online or from an iPhone.” ” “ Skillshare is a community marketplace to learn anything from anyone.” 0 followers.

PR 103
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Why Launching a Startup Is More Expensive Than You Think

mashable.com

That said, to secure funding, it’s vital to craft a coherent pitch , especially if you don’t already have a prototype or working product. With more than 50 million monthly pageviews and 14 million unique monthly visitors, Mashable has one of the most engaged online news communities. Getting funded is hardly the end-all.

Startup 79