Startup Lessons Learned

DECEMBER 14, 2009

Lessons Learned by Eric Ries Monday, December 14, 2009 Business ecology and the four customer currencies Lately, I’ve been rethinking the concept of “business model&# for startups, in favor of something I call “business ecology.&# Let’s begin with the four customer currencies. And this is true outside of games.

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Startup Lessons Learned

AUGUST 3, 2009

First, a definition: the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. In a lot of cases, this requires a lot of energy invested in talking to customers or metrics and analytics.

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Startup Lessons Learned

MAY 7, 2009

I spent some time with his company before the conference and discussed ways to get started with continuous deployment , including my experience introducing it at IMVU. Moreover, approaching the problem from the direction that I had intuitively is a recipe for never reaching a point where continuous deployment is feasible.

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Continuous Deployment San Francisco Software Review Lean 131

Startup Lessons Learned

MARCH 25, 2010

Defective prototype code was as often thrown out (because customers didnt want it) as it was fixed (when customers did). Two Ways to Hold Entrepreneurs Accountable Beware of Vanity Metrics For Startups, How Much Process Is Too Much? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Startup Lessons Learned

FEBRUARY 28, 2009

I used to think that investments in metrics were a form of waste. Customers dont care if you have good metrics, only if you have a good product. The only reason we learned the art of metrics-based decision making at IMVU was out of necessity. But code written that doesnt help the company succeed is a sunk cost.

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Startup Lessons Learned

SEPTEMBER 15, 2008

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Labels: customer development , lean startup 8comments: Amy said. September 11, 2008 2:06 PM Editor said.

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Startup Lessons Learned

NOVEMBER 13, 2008

By continuously adjusting, we eventually build up a robust series of defenses that prevent problems from happening. This approach is a the heart of breaking down the "time/quality/cost pick two" paradox , because these small investments cause the team to go faster over time. Id like to point out something else about the example above.

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Startup Lessons Learned

FEBRUARY 20, 2009

Its had tremendous impact in many areas: continuous deployment , just-in-time scalability , and even search engine marketing , to name a few. When operating with continuous deployment, its almost impossible to have integration conflicts. Case Study: Continuous deployment makes releases n. Small is beautiful.

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Startup Lessons Learned

NOVEMBER 7, 2008

Thats the conclusion Ive come to after watching tons of online products fail for a complete lack of customers. Our goal is to find out whether customers are interested in your product by offering to give (or even sell) it to them, and then failing to deliver on that promise. Just load them all in and choose a low cost-per-click.

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Startup Lessons Learned

SEPTEMBER 2, 2008

We wanted an agile approach that would allow us to build our software architecture as we needed it, without downtime, but also without large amounts of up-front cost. Labels: agile , continuous deployment 1 comments: timothyfitz said. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Startup Lessons Learned

APRIL 9, 2009

Rather than use boring section headers, I thought Id just quote from actual customers, in their own words. Thats the essence of so many of the lean startup techniques Ive evangelized: customer development , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience.

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Startup Lessons Learned

JULY 13, 2009

For example, heres him discussing our collective blindness to queues: To understand the economic cost of queues, product developers must be able to answer two questions. Second, what is the cost of these queues? Today, only 15 percent of product developers know the cost of delay. But, what is the cost of this buffer?

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Startup Lessons Learned

OCTOBER 5, 2009

It’s important to invest in good architecture so that your website will scale once customers arrive. If you make that investment, and then customers arrive, and the site stays up, most companies will reward the people who built the architecture and, thus, prevented the scaling problems. How upset will those customers be?

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Startup Lessons Learned

AUGUST 2, 2008

It costs not just the time of the actual meeting, but the time getting there and back, and the time preparing for it beforehand and thinking about it afterward. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuous deployment makes releases n.

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Startup Lessons Learned

JANUARY 19, 2009

Lessons Learned by Eric Ries Monday, January 19, 2009 Lean hiring tips In preparing for the strategy series panel this week, I have been doing some thinking about costs. I want to talk specifics, and when you come right down to it, most technology startups dont have a very interesting cost structure. That depends.

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Startup Lessons Learned

MARCH 27, 2009

While some cost-cutting measures reduce that number, others increase it. In lean times, it’s most important to focus on cutting costs in ways that speed you up, not slow you down. Otherwise, cutting costs just leads to going out of business a little slower. No departments The Five Whys for Startups (for Harvard Business R.

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Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Slowly, over time, we optimized (or eliminated) each step in the process of becoming a customer by giving us money. SEM is a simple idea.

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Startup Lessons Learned

FEBRUARY 9, 2009

The Lean Startup is a practical approach for creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight. If youre interested in being part of my "customer advisory board" for this presentation, please get in touch. And thats where the call for help comes in.

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Startup Lessons Learned

SEPTEMBER 10, 2008

But if you want to practice rapid deployment, you need to be able to deploy that build in one step as well. If you want to do continuous deployment, youd better be able to certify that build too, which brings us to. For more on continuous deployment, see Just-in-time Scalability. Can you make a build in one step?

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Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

NOVEMBER 4, 2008

Lean startups have the ability to use this commodity stack to lower costs and, more importantly, reduce time to market. Combined with the technology trends above, it also enables rapid deployment strategies like just-in-time scalability. Customer development. Agile software development. This post has been removed by the author.

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Startup Lessons Learned

MARCH 22, 2010

The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an Internet connection. The cost will be felt in jobs -- thousands of new jobs that could have been created here, but werent. Case Study: Continuous deployment makes releases n.

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Startup Lessons Learned

JUNE 5, 2009

That’s because the model is based on assumptions about customers that are totally unproven. If we already knew who the customer was, how they would behave, how much they would pay, and how to reach them, this wouldn’t be a disruptive innovation. If it costs $0.10 But $10.00?

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Startup Lessons Learned

APRIL 29, 2013

What if your company is concerned that emerging customer pressure and local laws will make disposable razors difficult, if not impossible, to sell in the U.S. If so, will customers be interested in the new ideas and able to incorporate those products into their daily routines? Not to mention $200,000 in staff time and hard costs.

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Startup Lessons Learned

SEPTEMBER 30, 2008

When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Startup Lessons Learned

MARCH 29, 2010

Each part of the program is organized around one phase of the Build-Measure-Learn feedback loop and begins with a keynote address from a heavy hitter: Steve Blank on Customer Development, Randy Komisar on "Getting to Plan B" and - a third person, not-yet-announced-but-extremely-cool-trust-me. Is design important to lean startups?

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Startup Lessons Learned

SEPTEMBER 5, 2008

[link] And - of course - going through [link] and reading up on the various different approaches different companies have (successfully) taken towards getting scalability at reasonably low cost. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuous deployment makes releases n.

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Startup Lessons Learned

OCTOBER 6, 2008

Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customer development. The most common need is becoming more customer-centric.

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Startup Lessons Learned

FEBRUARY 11, 2009

Its obvious that can lower your development costs, but I think its even more important that it can reduce your time to market. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Case Study: Continuous deployment makes releases n. Two Ways to Hold Entrepreneurs Accountable (for Ha.

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Startup Lessons Learned

JANUARY 2, 2010

The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an internet connection. This is just like a startup to me, complete with distribution and product development challenges, ecosystem design and many, many customers.

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Startup Lessons Learned

JULY 3, 2009

bigs : @ericries says Stealth dev is a (undesirable, failure-presaging) customer-free zone. Another recent meme that I hope more and more startups will take to heart: "stealth is a customer-free zone." ericries #leanstartup Another new idea in the section on continuous deployment and the cluster immune system.

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Startup Lessons Learned

AUGUST 1, 2009

When I try to unpack what people mean by the question, heres my best take on what they are asking: "Look, Steve Jobs doesnt go out and ask customers what they want. He tells customers what they want, and he gets it right. When a customer tells you how they feel about your ideas, that doesnt tell you anything about your ideas.

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Startup Lessons Learned

AUGUST 24, 2009

Customers will get to consume the content they want, and support the producers of that content directly, rather than having to rely exclusively on intermediaries. Now, helping potential customers discover new things they might like is the job of the discipline of marketing. There are just too many of them out there. Is that a lot?

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Startup Lessons Learned

JULY 29, 2009

We can choose to continue paying the interest, or we can pay down the principal by refactoring the quick and dirty design into the better design. Although it costs to pay down the principal, we gain by reduced interest payments in the future. Unfortunately, customers hated that initial product.

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Technical Review Software Review San Francisco Lean 168

Startup Lessons Learned

MAY 27, 2009

The Lean Startup is a practical approach for creating and managing a new breed of company that excels in low-cost experimentation, rapid iteration, and true customer insight. Continuously discover what customers want to buy before building or making follow-on investments in new features.

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Startup Lessons Learned

DECEMBER 8, 2008

In this post I want to talk about the nuts and bolts of how to integrate continuous integration into your team, and how to use it to create two important feedback loops. First, a word about why continuous integration is so important. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Software Review San Francisco Lean Continuous Deployment 136

Startup Lessons Learned

SEPTEMBER 8, 2008

It cost us a few hundred thousand dollars to get our app up and running, but none of that was dollars spent on software licenses or professional services. We just had our app support a few tens of thousands of customers, and it did well. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

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Startup Lessons Learned

JANUARY 28, 2009

They have a product that has a moderate number of customers. Its well done, looks professional, and the customers that use it like it a lot. Most of all, I encouraged them to start talking to their most passionate customers and running some big experiments based on that feedback. Only pay for benefits to customers.

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