Continuous Deployment Design Hiring PR 
Startup Lessons Learned
JANUARY 30, 2009
Hire the absolute best and the brightest, true experts in their fields, who in turn can hire the smartest people possible to staff their departments. Insist on high levels of usability, UI design, and polish. Launch with a PR blitz, including mentions in major mainstream publications. We can capitalize on new customers.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For Neopets, its simply a side-effect of their game-like product design. Case Study: Continuous deployment makes releases n.
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Startup Lessons Learned
FEBRUARY 22, 2010
Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. I have personally taught many “non-technical&# people to program – graphic designers, QA folks, even artists and animators. Diversity is not the only requirement for making good group decisions.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.
Startup Lessons Learned
APRIL 29, 2013
Eric has talked often about recognizing a startup as an organization designed to create a new product or service under conditions of extreme uncertainty. Oh, and your salespeople have to make sure bookstores will stock it, and your marketing and PR people will have to make sure readers know it exists.
Startup Lessons Learned
OCTOBER 4, 2008
Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. my startup is Blank Label (www.blank-label.com), which is a provider of custom dress shirts that empowers consumers to become the designer of their own product.
Startup Lessons Learned
NOVEMBER 8, 2008
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." This is a self-published book, originally designed as a companion to Steves class at Berkeleys Haas school of business. Case Study: Continuous deployment makes releases n. Heres the catch.
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