Startup Lessons Learned
JANUARY 30, 2009
Hire the absolute best and the brightest, true experts in their fields, who in turn can hire the smartest people possible to staff their departments. Launch with a PR blitz, including mentions in major mainstream publications. Case Study: Continuous deployment makes releases n. We can capitalize on new customers.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Beware the new hire who has "extensive experience" in startups or big companies - using a different growth driver. Case Study: Continuous deployment makes releases n.
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Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.
Startup Lessons Learned
FEBRUARY 22, 2010
Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. After all, if you already have an all-male startup, you’re already at a disadvantage when it comes to hiring the very women that could fix that imbalance. Thats understandable - its embarrassing!
Startup Lessons Learned
APRIL 29, 2013
Oh, and your salespeople have to make sure bookstores will stock it, and your marketing and PR people will have to make sure readers know it exists. So if you’ve got advice to share on implementing a continuous deployment framework, for example, we’re all eyes. That said, we do have room this year for a handful of tech talks.
Startup Lessons Learned
OCTOBER 4, 2008
Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Case Study: Continuous deployment makes releases n. Later, I discovered you could get paid to program computers, and really never looked back.
Startup Lessons Learned
FEBRUARY 22, 2009
Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. Case Study: Continuous deployment makes releases n. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,
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