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Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Steve Blank has devoted many years now to trying to answer that question, with a theory he calls Customer Development.
Startup Lessons Learned
APRIL 29, 2013
Although every organization faces some uncertainty in developing new stuff, the conditions are not always extreme. For example, when your company adds ano ther blade to its disposal razors , the product’s technical development, marketing and sales will follow relatively predictable paths.
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Startup Lessons Learned
FEBRUARY 22, 2009
Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. But its not very open, and not very programmable, unless you have an expensive Mac and an approved developer license.
Startup Lessons Learned
MARCH 4, 2009
Heres a representative view from an actual Amazon customer review : We all know how to operate our own entertainment center, but what happens when you have to explain it to your babysitter, mother-in-law, or your wife? In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes.
Startup Lessons Learned
APRIL 18, 2013
For new speakers we select, we’ll provide hands-on help developing presentations, plus speaker training. Publicists and those seeking PR and media attention should look elsewhere. * It''s NOT about running a small company or a shoestring operation (though those can be smart things to do!) . * Seriously. *
Startup Lessons Learned
FEBRUARY 22, 2010
I’ve seen many times what happens when a single department get’s holed-up in its own space, like the terrifying “ operations cave.&# Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. This is especially important across functional lines.
Startup Lessons Learned
SEPTEMBER 13, 2010
Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. Companies want the coverage, but they don’t actually want to reveal anything useful about their operations. The PR firm helpfully left out that context.) Vanity metrics are generally bigger.
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