Continuous Deployment, Email and PR

Speak at the 2013 Lean Startup Conference

Startup Lessons Learned

APRIL 18, 2013

Publicists and those seeking PR and media attention should look elsewhere. * Or describe tactics that you’ve refined in an innovative way--say, a new take on A/B testing or continuous deployment. * Do follow the directions in the application form and read them first before emailing questions. Seriously. *

Lean

Lean San Francisco Startup Continuous Deployment

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Case Study: Continuous deployment makes releases n. Its the rare person who truly understands not just what worked in the past but why. Want to learn more about me?

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: Achieving a failure

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Case Study: Continuous deployment makes releases n. Conduct constant focus groups and usability tests. Want to learn more about me?

San Francisco

San Francisco Lean Agile Continuous Deployment

Lessons Learned: About the author

Startup Lessons Learned

OCTOBER 4, 2008

Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Please email me if you are interested. Case Study: Continuous deployment makes releases n. We meet the 3rd Thursday each month at SAP in Palo Alto.

San Francisco

San Francisco Technical Cofounder Fractional CTO CTO

Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

Customer Development

Customer Development Developer San Francisco Customer

Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. Case Study: Continuous deployment makes releases n. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Programming

Programming San Francisco Lean Continuous Deployment

Lessons Learned: Cash is not king

Startup Lessons Learned

MARCH 27, 2009

Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. Case Study: Continuous deployment makes releases n. Some aspects of the vision remain, but often in a significantly modified form. great observation & summary.

San Francisco

San Francisco Lean Continuous Deployment DC

Why diversity matters (the meritocracy business)

Startup Lessons Learned

FEBRUARY 22, 2010

Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Sweden Continuous Deployment

Lessons Learned: Product development leverage

Startup Lessons Learned

APRIL 26, 2009

In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Great post!

Product Development

Product Development Developer San Francisco Product

Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. That Feedburner page lets you subscribe if you want to give your email address. Case Study: Continuous deployment makes releases n. March 7, 2009 3:31 PM Eric said. Anonymous - thanks for the feedback.

San Francisco

San Francisco Lean Continuous Deployment DC

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

APRIL 7, 2010

What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. Case Study: Continuous deployment makes releases n. Want to learn more about me?

San Francisco

San Francisco Lean Metrics Design

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. That’s what you pay PR firms for: to get an article written that is entirely factual and yet still provides positive spin for your company. The PR firm helpfully left out that context.)

San Francisco

San Francisco Metrics Lean PR

Beware of Vanity Metrics (for Harvard Business Review)

Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. Case Study: Continuous deployment makes releases n. But its lethal when we start to run the company using vanity metrics as a guide.

Metrics

Metrics San Francisco Lean Continuous Deployment

Sneak preview, KISSmetrics (and more)

Startup Lessons Learned

APRIL 17, 2010

Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, and more ► January (6) Lo, my 18891 subscribers, who are you?

San Francisco

San Francisco Romania Cleveland South Africa

Stop lying on stage

Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. It helps companies with PR. And companies crave positive PR and control over their message – all for rational reasons. The higher the vanity ratio, the more effective the PR. It helps companies with PR. It sells newspapers and magazines.

San Francisco

San Francisco Lean Metrics PR

The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

They don’t participate heavily in the forums, and they don’t send email when they are dissatisfied. They scream, yell and swear on the forums -- first of all out of frustration and secondly because, unlike the help tickets, emails and phone calls, that actually works. Then the reality of our problem hit us. Desperately.

Community

Community Management Lean Software Review

Lessons Learned: The lean startup at UC Berkeley Haas School of.

Startup Lessons Learned

FEBRUARY 24, 2009

What happened when we got early press (circa 2004) in violation of our own no-PR rule. Eric, Please email me. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Expo (and a call for he.

Lean

Lean San Francisco Continuous Deployment DC

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Do you have a way to notify them by SMS or email when something notable happens?

San Francisco

San Francisco Lean Retention SEM

Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

FEBRUARY 12, 2009

Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

San Francisco

San Francisco Continuous Deployment Ruby Lean

Engagement loops: beyond viral

Startup Lessons Learned

DECEMBER 16, 2008

For example, World of Warcraft never needs to send you an email reminding you to log in. Some percentage of them do (A), and these result in a certain number of emails sent (B). Each friend thats tagged gets an email that lets them know theyve been tagged. Its stamped on your emails, landing pages, UI elements - everywhere.

Viral

Viral San Francisco Lean Continuous Deployment

10 years of entrepreneurship

Startup Lessons Learned

JULY 9, 2009

We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. If you're interested please send me an email. Unfortunately, I don't see your email address in that comment. Case Study: Continuous deployment makes releases n. I think its wasteful. In time, success will come. Great post!

San Francisco

San Francisco Lean Continuous Deployment DC

StartUpRoar

Speak at the 2013 Lean Startup Conference

Lessons Learned: Don't launch

Trending Sources

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: Achieving a failure

Lessons Learned: About the author

Lessons Learned: What is customer development?

Lessons Learned: Please teach kids programming, Mr. President

Lessons Learned: Cash is not king

Why diversity matters (the meritocracy business)

Lessons Learned: Product development leverage

Lo, my 2295 subscribers, who are you?

Learning is better than optimization (the local maximum problem)

The Superbowl ad test

Beware of Vanity Metrics (for Harvard Business Review)

Sneak preview, KISSmetrics (and more)

Stop lying on stage

The cardinal sin of community management

Lessons Learned: The lean startup at UC Berkeley Haas School of.

Lessons Learned: The App Store after the gold rush

Lessons Learned: What is a market? (a guide for hackers)

Engagement loops: beyond viral

10 years of entrepreneurship

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