Avoiding common data-interpretation errors
A Smart Bear: Startups and Marketing for Geeks
MARCH 29, 2010
You can't open an analytics tool without being attacked by averages: Average hits/day, average conversion ratios, average transaction size, average time on site. Blindly applying statistics doesn't explain what's happening. Charts can help. Average" is often useless. Trouble is, the average is often not only useless, but misleading.
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