Conversion Cost Maldives Metrics 
Occam's Razor
JUNE 28, 2010
We have more web metrics and data than there are stars in the universe (slight exaggeration!). Identify your Macro Conversion (focus on this a lot!). Report like crazy on the 2% conversion rate. Identify your Micro Conversions. Margin times Volume gives you the golden metric Net Income ! Our reports are ignored.
Occam's Razor
DECEMBER 22, 2008
The online channel often, though not always, can be a lower cost channel. Once you have collected that piece of data you can do any of the other analysis you want for that offline to online traffic stream, be it conversion rates or site abandonment rate or task completion rates or even non-ecommerce outcomes. Let's get going.
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