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Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Occam's Razor

JUNE 28, 2010

We have more web metrics and data than there are stars in the universe (slight exaggeration!). Identify your Macro Conversion (focus on this a lot!). Report like crazy on the 2% conversion rate. Identify your Micro Conversions. Margin times Volume gives you the golden metric Net Income ! Our reports are ignored.

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.Net Metrics Web Analytics 111
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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

DECEMBER 22, 2008

Once you have collected that piece of data you can do any of the other analysis you want for that offline to online traffic stream, be it conversion rates or site abandonment rate or task completion rates or even non-ecommerce outcomes. today, dec 22 here in Maldives) redirects to. Let's get going. Bravo folks!

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Analytics Campaign Maldives Software Review 122
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